Dino Bernardi is an online executive with experience in e-commerce and lead generation platforms in a variety of verticals including: automotive, financial, educational, people search, credit, identity protection, reputation management and shipping and postage. For over 15 years, he has been focused mainly on online consumer facing sites providing products and services to consumers and businesses.
Most recently,
as Vice President of Consumer Experience and Storefront at US Search, a leader in people search and background checks is responsible for optimization of revenue through increased conversion, better product line-up and optimal product pricing, he is also heading the storefront product team as well as consumer experience team for US Search's parent company Intelius and all it's consumer business service properties. To name a few, Intelius.com, TrueRep.com, Addresses.com, People411.com, Identity Protect amongothers.
Previously as a member of the senior team and as Vice President of Consumer Experience at Experian Interactive Media, he led a cross functional team of human interaction experts, designers, analysts, project managers and engineerings to optimize several product lines and consumer sites such as LowerMyBills.com, Classes USA.com, LowerMyBillsInsuranceServices.com.
In this role at Experian Interactive Media he developed a strong team of consumer experience experts and program managers who lead the company to success increasing and sustaining monetization and lead quality even in a harsh economic environment adding millions of dollars to the bottom line. His efforts when he originally joined LowerMyBills.com optimized the testing and reporting capabilities of this internet business to be one of the best among all online companies, therefore paving the way for Experian, one of the top credit bureaus to consolidate its other acquired business units under umbrella of Experian Interactive Media for optimization.
Previously, Dino Bernardi was the creative director at CarsDirect.com owned by Internet Brands and during his tenure he was repsonsible for all creative and marketing communication offline and online. In a short time he launched several sites such as Autos.com and was insturmental in transforming and integrating some of the newly acquired mortgage sites which became the entity Internet Brands.
Prior to CarsDirect.com Dino Bernardi developed the creative department for Stamps.com. There not only he was responsible for all online and offline acquisition creatives he also worked closely to develop new product lines and launched successful seasonal products and campaings with unprecedented sales. At Stamps.com in partnership with other marketing team members he was responsible for new innovations to be named as co-inventor for trademarks. He was responsible through testing to create successful points of entry for conversion which later transformed the main acquisition site into a successful user conversion and marketing tool.
Dino Bernardi is the founder of Atelier85.com and for many years has been a creative, usability and marketing consultant for many companies large and small including GE, Disney, Hollywood Records, Candle Corporation, Beechnut, Sirius Radio, BMG Music. He has also helped entrepreuners launch new products and establish new brand identities.
He has been published in Great Design in 1, 2 or 3 Color bySupon Design Group and The New American Logo
Dino Bernardi has two degrees in Architecture from University of Southern California, (USC)
Contact Dino Bernardi at:
dino@dinobernardi.com
dinobernardi@alumni.usc.edu
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